St. Pauli FC Unveils Bold 24/25 Third Kit by Puma: A Celebration of Diversity and Heritage
St. Pauli FC, the iconic club known for its strong social activism and unique culture, has just revealed its new third kit for the 2024/25 season. This season marks a significant change for the club, as it transitions from producing its kits in-house to partnering with global sportswear giant Puma. The new third kit is a bold statement, blending the club's rich heritage with a celebration of diversity.
The Switch to Puma: A New Era Begins
After several seasons of creating their kits in-house, St. Pauli FC has decided to collaborate with Puma, one of the world's leading sportswear brands. This partnership represents a new era for the club, combining Puma’s advanced technology and design expertise with St. Pauli’s distinctive identity. While the decision to move away from in-house production was met with mixed reactions from fans, the debut of the third kit has shown that Puma has been able to capture the essence of St. Pauli's ethos.
A Striking Design: Black Base with a Rainbow Twist
The new third kit features a striking design that is sure to stand out on the pitch. The base colour of the shirt is a sleek black, providing a sharp contrast to the vibrant accents that adorn it. Running down the sides of the shirt are bold rainbow stripes, symbolizing the club's commitment to diversity and inclusion, values that are deeply embedded in St. Pauli’s culture. These rainbow elements are not just decorative; they reflect the club’s ongoing support for LGBTQ+ rights and its broader mission to promote equality.
A Nod to Hamburg’s Heritage: The Brick Pattern
One of the most unique features of the new third kit is the subtle brick pattern that covers the shirt. This pattern is inspired by the Hamburg Castle shield, a symbol closely associated with the city of Hamburg, where St. Pauli is based. The brick design pays homage to the club’s roots and the city’s historic architecture, connecting the team’s modern identity with its local heritage.
Emblem and Logos: A Perfect Balance
The St. Pauli emblem, placed proudly on the chest, has been given a special treatment in this kit. It is applied with a rainbow effect, further reinforcing the theme of diversity and making it a standout feature on the otherwise dark shirt. The other logos, including those of the sponsors and Puma, are kept in a clean white, ensuring they stand out without overpowering the overall design. This careful balance between the colourful and monochrome elements creates a visually striking yet cohesive look.
The new St. Pauli third kit by Puma is more than just a football shirt; it’s a statement of the club’s values and identity. By incorporating elements of diversity, heritage, and modern design, Puma has created a kit that resonates with St. Pauli’s ethos and its community. As the team takes to the field in this new kit, they will not only represent their club and city but also their commitment to social causes and inclusivity.
Fans and supporters will undoubtedly wear this kit with pride, knowing that it symbolizes everything St. Pauli stands for both on and off the pitch.
The kit will be available at St Pauli’s club shop, on their website and at selected retailers. Get yours here
